New Product: GOAT SWM


Bates Fishing Co. Unveils the G.O.A.T. SWM: The Ultimate Reel for Big Bait Enthusiasts

June 10, 2024 — Bates Fishing Co., an emerging force in innovative fishing gear, proudly announces the G.O.A.T. SWM among its newest releases. This advanced reel is crafted to elevate the experience of anglers hunting slightly larger, meaner quarry or those chunking multi-ounce glide and swim baits.

The G.O.A.T. SWM is meticulously designed to meet the specific needs of these niche fishing techniques, embodying Bates’ commitment to precision and excellence, as well as customer satisfaction.

A New Pinnacle of Innovation and Performance

How does the Greatest Of All Time get any better? Well, we’ve done it! Each G.O.A.T. SWM begins like all of our reels, as a solid block of 6061-T6 bar stock aluminum, meticulously sculpted to perfection on our cutting-edge 9-axis CNC machine. This results in a robust and precise one-piece body that ensures durability and optimal performance while eliminating the wear and tear that internal parts endure over time from loose frame tolerances and inferior materials.

Standing on the shoulders of its predecessor, the G.O.A.T. SWM boasts a deeper spool, ensuring ample line capacity for those long casts with big baits into places where the monsters lurk. No more fretting over spooling limitations—the G.O.A.T. SWM has you covered with a mono line capacity of 12 lbs/200 yds and braided line capacity of 30 lbs/260 yds.

Unmatched Durability and Control

We’ve integrated a new brass gear set, engineered to withstand the brute force of battling heavyweight predators. Say goodbye to gear slippage and hello to unrivaled durability and reliability in the heat of battle. The custom-milled titanium crank arm, equipped with oversized knobs, isn’t just for show—it’s a game-changer. Feel the difference as you effortlessly crank in those massive baits, commanding every twitch and glide with precision and finesse.

Advanced Features for the Modern Angler

The G.O.A.T. SWM features a 200-sized frame and spool, a 7.1:1 gear ratio, and 10+1 stainless steel bearings with an anti-corrosion coating. With a line pickup of 32” per crank, an 18lb drag system, and adjustable magnetic brakes, this reel ensures you have the control and power needed for any situation. The stainless steel and titanium drag assembly with a watertight seal guarantees smooth operation even in harsh conditions.

The G.O.A.T. SWM also sports a gunpowder black and flint grey anodized anti-corrosion finish, combining aesthetics with functionality. Weighing in at 9.4 oz, this reel is light for its class while giving good balance to heavy setups, and remains incredibly strong. Each reel comes with a custom neoprene reel case, providing added protection and convenience.

A Legacy of Innovation

Bates Fishing Co. understands that today’s anglers are constantly evolving, adopting new technologies and techniques to enhance their fishing experience. The G.O.A.T. SWM was born from the growing trends of large glide and swim baits paired with the forward facing sonar advantage. This innovative approach allows anglers to locate and target fish with unprecedented accuracy, necessitating a reel that can keep up with these advanced methods.

By creating the G.O.A.T. SWM, Bates Fishing Co. demonstrates its dedication to not just meeting, but exceeding the specific needs of niche fishing pursuits. We believe that “good enough” is never enough. Our products are designed to fit the precise requirements of anglers, ensuring they have the best possible tools at their disposal.

For more information about the G.O.A.T. SWM and other Bates Fishing Co. products, visit our website at

Media Contact:

Chris Cain
VP of Marketing & Brand Development
Note to Editors:
High-resolution images of the G.O.A.T. SWM are at this link: LINK


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